TV anime of the Xbox360 idol raising simulation game "The Idolmaster" will be on TBS this month.
Right before that, the whole page announcement ads went on Yomiuri newspaper, the largest newspaper in Japan on July 7th.
Whike, here are advertising agency professionals who doubt the effect considering the class of newspaper readers, what are the anime ads aiming for?
"The Idolmaster" allows you to be a producer to choose a girl from 13 who aim to become an idol to train her singing , dancing and more abilities to be a star.
Each of 13 characters have strong player fans.
This time, the 6 types of ads went on to the all 6 versions of Yomiuri newspapers which are delivered to 6 different region blocks in Japan.
Each of them has its TV show schedules in the area, specially drawn character pictures, and messages from the characters.
However, different 2 or 3 characters from 13 appeared on each different paper, so fans who what to complete all character ad are still making contact to sellers of each region.
Aniplex describes the intention of choosing newspaper as announcing the TV show all over Japan simultaneously, showing character face and posing design to fans, telling messages from characters, making the ads to contents for fans to enjoy.
However, not all newspaper readers are anime fans, and not all people who saw ads start watching anime.
Therefore, another objective is to surprise readers by carrying out-of-place ads.
"Why is Aimasu ads here?!"
Aniplex also expects chemical reactio-like advertising effects on the internet.
The buzzes on the web about the ads are also a good result of this advertisement.
The Idolmaster - anime
http://www.idolmaster-anime.jp/
THE IDOLM@STER OFFICIAL WEB - game
http://www.bandainamcogames.co.jp/cs/list/idolmaster/
Yomiuri Online
http://www.yomiuri.co.jp/
Aniplex official website
http://www.aniplex.co.jp/index.html
「深夜アニメ」読売の全面広告に 「アイドルマスター」場違いの狙いは？
http://www.j-cast.com/2011/07/07100807.html
▼[The Idolmaster x LAWSON] campaign
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